Investment Chart


Intuition leads to a sense of knowing without knowing why.  For example, someone may have a sense of knowing the best way forward in a difficult situation or they may know that they are uneasy about somebody or something without being able to explain how they came to this view. While the outcome is accessible to conscious thought, the way this outcome was achieved is not. 

With Analysis, on the other hand, both the outcome and the thought processes that led to the outcome are accessible to conscious thought.  Analysts not only have a sense of knowing but are able to explain why they know.  This is because Analysis involves a conscious search for knowledge.

Various writers have pointed to some important differences between Intuition and Analysis.





Learners and problem solvers are unaware that they are acquiring and using knowledge


Learners and problem solvers are aware that they are acquiring and using knowledge


Learning and problem solving involve a non-conscious process that happens automatically and without any deliberate effort or attention


Learning and problem solving involve a deliberate and conscious effort to achieve understanding


Intuition draws on all available data and does not involve any conscious attempt to filter out elements that appear to be irrelevant


Analysis involves attending to and thoroughly assessing only those elements of a situation that are perceived to be relevant

Holistic (big picture)

Intuition involves attending to the big picture


Analysis involves breaking problems down into their constituent parts and studying each part in detail


Intuition is a process that involves considering all of the elements of a situation simultaneously


Analysis is a linear process in the sense that separate parts of a situation are considered in turn


Intuition includes the automatic processing of non-obvious associations between the elements of a situation and elements stored in long-term memory.  These associations can be so weak that they are below the threshold for conscious attention and therefore inaccessible to conscious control and logical manipulation


Analysis is restricted to the processing of relatively obvious associations between elements.  Because learners are aware of these associations, the processing of information is open to conscious manipulation


Intuition involves synthesizing data and recognizing patterns and connections that build to provide a non-conscious understanding of the rules and principles that govern a situation

Logical search for connections

Analysis involves a search for connections that entails a conscious step-by-step application of rules or other systematic procedures and/or the consideration and testing of theories